He’s not an apologist, he’s a kool-aid drinker who’s in total denial on what’s about to happen in the next 5 years. SWA will shrink to profitability and the final result will be shutting down multiple hubs, cutting jobs, all while offering some broke-man’s “premium seats” to a bunch of college kids who give 0 F’s about sitting up front for an extra $30. That’s beer money they’re flushing down the drain. The assigned seating will do absolutely nothing to improve demand for the cheap tickets and free checked bag domestic product you offer. The frequent flyers have all been scooped up by the Legacy’s. You’ve been left with the scraps to fight over with the ULCC’s for years now.

The best part of this “new path” will be the soy boy hedge fund broskie’s bleeding SWA dry of cash while simultaneously shrinking the airline (cutting fat) so they can eventually sell it.