Going through the whole message to employees there’s a lot that’s interesting about Southwest’s positioning – and problems. The airline doesn’t see the same sort of business travel they used to, and much of their network is still optimized for non-stop business travel on the West Coast. That needs to change, and they need to seek out more connections.

Business Travel Is Never Coming Back

Southwest Airlines is looking for new customers, and targeting their ads to “younger, different” customers because “Road warriors just aren’t where they used to be industry wide.”