Originally Posted by
REF 5
Current managements view of the future of SWA is very different from what EM's vision is. To be honest I don't care as long as the airline gets back to a sustainable profitable company. I expect a lot hype with "we have a great plan that will get us back to where we need to be" but I'm pretty confident now that BJ and AW won't be around to watch it play out except as passenger. EM seem's to have most of all institutional investors behind them, hence why GK was bounced. Part 1 begins on Thursday. Part 2 will be election on many new board members. Part 3 will be the firing of BJ and AW. Part 4 will be SWAPA spending millions to protect our CBA as the newbies try to dismantle it, as well as all the other CBA's that SWA just signed.
I agree with this assessment. EM clearly feels that they have the backing of the other investors or they wouldn't be pushing this hard.
I think this is going to end in a profitable and sustainable business, but I also think there is going to be pain in the meantime. Management clearly wants to stick around for another round of annual bonuses. EM is trying to peel the bandaid off. It's an interesting game of chicken to watch. I can't imagine there are too many CEO candidates that want to step into Jordan's role. I wish I could fast forward a year and see how this all plays out instead of watching it in slow motion.