You know, there's still a lot of people around who lived the majority of their adult life before social media and really don't use it. And some people genuinely get pleasure from giving to others. I'm not sure what my threshold would be to do something like this, honestly, but social media wouldn't be anywhere in the equation. Plenty of people have done kind, generous things for generations without the expectation or even possibility of likes, reposts, etc. You just don't know about it...

What would be in the equation is did our company take care of the pax that are in a $hitty situation? We've all seen plenty of examples where the answer is no. If not, I'd probably do it. If I don't get or have to fight to get reimbursed, there likely would never be a second time.