Originally Posted by JediCheese

Once it's possible, the big spenders on corporate accounts are going to take it. How much money is being made in Polaris vs the cheap seats in back? How many new GS members to you snipe from AA/DL by offering the service? There are network effects to having it available (as United has found out to it's detriment from previously pulling out of the SFO-JFK routes).

That doesn't include the Asian markets. Think Apple alone can't fill a Boom going SFO to China? The operators of the Concord were European nations where there wasn't a gigantic overwater route to Asia available (plus the increased Asia business market). The US has two coasts where extra speed is a big benefit.

I initially thought Boom was just a PR stunt. I still think it is, but if it succeeds (a big if still) it'll be a game changer. Even better if the FAA changes the rules on overland supersonic flight.