Originally Posted by
8802
In what world was Vasu a scapegoat? He's taking the lion's share of the blame, but the man was the CCO, it wasn't like they canned a low-level manager.
Sure, he wasn't the only one making bad calls but moving past his "sun belt strategy" and "our product is our network" has been a welcome relief. The sales strategy that hamstrung us was his brainchild. He wanted to be a disruptor to an industry that is stodgy and established (corporate travel) and failed.
People engage in the same revisionist history with Kirby. Sure, he's trying to be Juan Trippe 2.0 at United, but when he was at AW/US/AA, he was all about RJ's, shrinking mainline, and keeping our pay low.
Originally Posted by
JulesWinfield
The issue is that everyone above Vasu (Isom and the board) ultimately signed off on these decisions, and they are still here.
Originally Posted by
Name User
Vasu also brought on our expansion into eastern European markets as well. He made a huge push for adding destinations out of hubs and successfully beat Spirit down in DFW as well.
He was really only wrong about one thing - getting rid of the booking systems corporate agents use. And he wasn't even wrong - it needs and will be done - he was just early. Which is the same as being wrong most cases. We pushed $2b in revenue to DL and UA as the post-covid upswing was happening.
I agree about Kirby - he was pushing for 99 seat RJs his entire tenure here. UA had a severely underutilized route network that Smisek had floundered, Kirby just used his AA rolodex game plan, took what he learned here and applied it there. He's a smart guy but still a dick.
Vasu gets a bad rap.
Yes he messed up the corporate travel issue but the plan was actually pretty solid and sound the problem was the execution. But as Name User said he was the big reason we pushed so hard into Europe pre covid. He was willing to try new things and if covid had not happened who knows where we would be. Had covid not happened the plan was to serve something like 7 or 8 cities out of seattle alone not to mention his expansion into Morocco and India.