I found the DCLC course quite good when I went through it nearly two years ago. It isn't strictly speaking a "new" thing unless there has been a change. My favorite part was the OCC tour where the guy kept telling us how Delta's biggest mistake was getting rid of the 777s. He really had a burr under his saddle about it.

But overall I don't remember any koolaid service. It was a good course in the sheer number of resources available to you, how to use them, and a view from some of the other departments we work with every day. The people who developed it really seemed to care about it being a valuable event.