Originally Posted by Hedley

One of the things that Kirby has mentioned is how basic economy attracts the price focused consumer, but the other options keep them coming back and they frequently spend more. They see drastically improved frequency, reliability, WiFi, in seat entertainment, “free” drinks etc, and then frequently upgrade into economy plus with a “free” checked bag, more room, and a higher boarding priority. It’s the old bait and switch. It doesn’t generate the revenue of a Polaris seat to Europe, but it definitely adds to total revenue, and in this market they’re going to chase every dollar they can.