Originally Posted by
MergingTargets
Which, I’d argue, is exactly what they’re doing wrong. Fix the operation, offer a premium product people want to pay for, and charge a premium.
Instead, management continues to say, ad nauseam, that the only way we can compete is with “lower costs.” I think that’s total nonsense. If you have a premium product, which we absolutely do, you should be charging more for it, not less.
We give away legroom, we give away wifi, we charge less for the “best business class in North America” than anyone we’re competing with. It makes 0 sense to me, leaving money on the table; it’s like we have no confidence in ourselves.
I don’t think you can charge more for a limited use product, especially one as limited as the jetblue network. Putting 1st class on a New York to Florida won’t overcome 144 million dollar quarterly loss. Just let that sink in. American which dwarfs jetblue in size lost less money than that.
I don’t think people are realistic about what and where in jetblue is.
My question is why is the board of directors going along with this jetforward plan.