I thought about this for a while and I'm not so sure...

Yes, of course, EVERY business wants to make money. But most businesses realize that they must put forth effort to do so. Effort in getting the most out of their employees. Effort in being as efficient as possible. Effort in making the best business decisions based on credible forecasting.

I don't think F9 is that anymore (if they ever were). As many have pointed out, BB just isn't that kind of CEO. The most profitable airline by percentage for 2025 is Sun Country. It doesn't take a rocket scientist to run a small airline, realize the obvious flaws in the product and work towards a fix.

I don't think Indigo is at all concerned about making THE MOST money they can - just making some seems good enough. Now that we haven't been doing that in a while, I wonder what they'll do.