During COVID You remember those two brothers from Tennessee who bought 18,000 bottles of hand sanitizer and thousands of anti bacterial wipes for the purpose of resell at higher markup.

I’m still conflicted on this…… in one way it’s what any large corporation would do and does do on a daily basis. They drove all over Kentucky and Tennessee clearing out Walmarts….but this was weeks ahead of any reported cases in TN…..so it clearly involved some effort, risk, and market insight and analysis……..furthermore I don’t think they were marking it up 5,000% like Martin Shkreli.

On the other hand, these brothers were preying on their own flock: a very vulnerable people with little money and high probability of compromised immune systems. It’s certainly something I wouldn’t do. I would never want to benefit at all if it meant it came off of the misfortune or tragedy of the the community I grew up in. I donate my time and contribute to charities to that community.

I think they found without the shield of a corporate name and a PR department; they themselves were a lot more vulnerable to viral backlash and probably regret their decision.