While I hate the whole "culture" stuff, this is absolutely spot on.

We can pick on Delta all day, but their employees are proud of the operation and to work there because they're successful and are rewarded for that success. Knowing your hard work literally pays off via big profit sharing checks creates a natural culture of promoting the company values and goals.

How does our culture do anything for us? Whats the incentive? We all pull in the same direction to get flights out on time yet we still lose money? We try to make sure that our flights are catered yet are told to "forget it, just go with what you have" or we want to wait for those connectors that are on a late flight and are already in the terminal running to our last flight of the night but the agent says "Nope, I gotta close out", and if you ignore her you get written up and receive an email from the chief? It's hard to care about culture when it's obvious the company doesn't actually care about the things they tell you to care about.