Moose and Pelican,
I asked the question and you both answered it. I do believe that perhaps you both took it out of context. While I will fight misinformation leveled at little 'ol SWA I simply wanted to get your definition of low ball.
I to believe that the flying that Alaska does in some areas is not attractive to other airlines (including SWA) simply because of volume. I will say that those that believe their bread and butter will always be there should take action now to preserve it. If it is subsidized by the govt it could be up for bid at some point and it would be wise to be prepared to bid appropriately (i.e. take less profit) before someone under bids you. You guys have a great product but the price is a big factor in the decision process of the passenger.