Interesting article, did you write that?
A lot of information on the rise and fall of the big three, but a very little on what constitutes fair trade. Certainly the oil crisis of 1973 opened the door for more fuel efficient imports and the big three were slow to get into that market segment.
Japan has not been very kind to imports from europe or the US for many reasons. There does seem to be an imbalance that goes beyond the products offered. GM and Ford have both done well in europe and many other areas of the world. China's auto industry was started by GM and Chrysler.