Originally Posted by
DENpilot
Aloha was an outdated business model. The fares were expensive and I know when I went to HI years ago, we were not able to afford the fare. It's not like YV went in, lowered the fares, put Aloha out of business, then raised the fares to prior levels. That would have been wrong....
Really?? Where did all those $10 fares go? Just did a quick search on their website and I couldn't find a ticket under $80 except for the $45 promotional fare from HNL-KOA,LIH. The $45 tickets were few and far between as well.
Mesa went into Aloha's books under the false pretense of wanting to buy them. Jo then knew exactly how much cash Aloha had and knew he could out survive them in a price war.
Fast forward to now. He has essentially got exactly what he wanted. The Aloha name for 2 million. The guy will burn in hell but he knows exactly how to get what he wants.