I started off by going to a flight school that was owned by a "big" company. The company ran out of business as a result of the economic crisis. I then transferred to a mom and pop place and I absolutely love it. The big companies will only care about money and not quality of instruction. Believe me, I am talking from experience. Do a search in these forums, you will soon find out a common thesis: stay away from those fancy places. Besides by starting off at a small place, you will likely develop an appreciation of what general aviation is all about.