CAL assigns jumpseaters to coach. If you are lucky, someone will move you forward (if there is room). The pilot sometimes never know, so make an effort to introduce yourself. The flight attendants are another barrier. They may not want you up front where they have to work harder serving you. They've been known to fight the captain about moving people up.

Non-revs and deadheading crews do not always get first class either. Even the pilot's crew rest seat is in coach (737/757/767), but they can move up if there is room.

Don't blame CAL pilots, we will do whatever we can to help you. I wish the "policy" was different.