Originally Posted by
fit29
I think its a big mistake taking the United name, in Latin America which is probably COs most profitable route network, United is just another word in the English language, nobody even has a clue that that airline exist. They are gonna have to spend some serious marketing $$$$ in LatAm before they change the name.
I doubt the paint cost savings is the whole reason for keeping the CAL logo and livery. They probably paid some consultants meeeelions of dollars to tell them that CAL customers and employees will feel a little more reassured about the merger with a set up like this.
Passengers who don't know CAL will recognize the United name. Those who don't know United will recognize the Continental logo and livery.
Overall, this is most likely a temporary change. I would expect in a few years after the certificates are combined and the operation is smoothed out we will see a new livery and perhaps even a new logo. Maybe even sooner than that.