Perhaps this is just the idea we need, we also need alpa to go to bat on advertising that name change like crazy.
I think about the change in perception that's circling around bottled water, for years water filters went after bottled water saying... we're cheaper than bottled water,and didn't get much traction because the people buying bottled water probably weren't too concerned with price. Now they've come up with the environment angle, use water filters because they prevent wasteful plastic trash... I was at the gas station the other day, saw a water bottle and was like... geez, how wasteful.... mission accomplished water filter companies... So maybe this is exactly the game changer we need as airline pilots.
Change everyones perception from "regional" to "contract" and suddenly it doesn't have the illusion that it'spart of the mother airline, now it's very clear the relationship is strictly one of contract.