Originally Posted by Sink r8

My point exactly. What I said only adds to Gloopy's message. Communications can be more effective if clear and timely.



If you're setting a new direction, you demonstrate it most effectively in conjunction with a change in leadership. I said that a new MEC Chairman being elected would be a great time to inject a more perfect message. New LEC officers are being elected as well, and we need to hear from them. This event creates a natural opportunity for the Delta pilots to be heard. This is useful, because it's best to be pertinent, if you want to be heard. Having some sort of a letter that doesn't relate to anything, or any event, just sends the message we are confused about our purpose.

Your comparison between leadership and marketing misses my point: they are different concepts, but it's useful to understand both. I'm suggesting we need a change in marketing to support the appointment of new leadership.

We both want a more effective message, right?