Originally Posted by satchip

Do you actually think that the Marketing guys leave money on the table when they set fares for routes? Do you really believe that if they could increase fares by $8 they don't because of some altruistic motivation?

$8 bucks higher could put you on the second or third page of expedia.com. Kinda like taxes, an increase in fares may cause a reduction in revenue. Without the competition following the increase, the pioneer would be left hanging.

Here's hoping that Ucal gets a new contract with significant progress before we start negotiating.