790 seats is better than nothin, I suppose. This ought to add to Ayer's bonus. Why not go whole hog and charge an extra premium?
Addition: As a graduate of both institutions, I admit to being conflicted, so I'm going to cheer for both equally.
From Seattle Times:
Bowing to the demand of Washington Huskies football fans looking to travel to the Holiday Bowl, Alaska Airlines has opened up roughly 790 seats on its Seattle-to-San Diego flights in the days leading up to the Dec. 30 game.
The seats went on sale Wednesday evening, said Marianne Lindsey, a spokesperson for the airlines.
A story in Wednesday's Seattle Times quoted one travel service official as saying that airfare "is virtually impossible to come by" for UW fans hoping to attend the school's first bowl game since 2002. UW will play Nebraska in the Holiday Bowl.
Lindsey said Alaska was able to find additional seats by putting bigger airplanes on the Seattle-to-San Diego routes.
"It's just the demand from the customers," she said.
Prices, however, aren't expected to drop.
UW reported that it sold more than 5,000 tickets to the game on the first day they were available after the announcement of the matchup was made Sunday night.