keeping the USAirways name? Why?
US Airways is synonymous with mediocrity. From their reliability, to their route network, to their costs, to their employee morale. America West comes in to combine the two airlines but decides to keep the US Airways brand. I just don't get this. These two companies have a chance for a fresh start to take on lowfare foe like Southwest, yet there keeping an old stodgy name. These management guys get paid millions and can't even understand marketing 101.