How does JetBlue in LAX affect Alaska?
 

I saw this the other day and thought this is one of the most daring and probably unsetting moves in the industry after the good ol' pandemic has affected every airline so much. Kinda like ****in' in the punch bowl it seems.... How do you think Alaska responds? Compete or Retreat? It seems they're basically doing exactly what Alaska purchased Virgin America to avoid.... going into all of their markets short of Hawaii.... (so far)...What do the experienced AS guys think is gonna change as a result?
https://www.latimes.com/business/sto...g-beach-to-lax

If you know anything about Alaska Airlines you know that the response will be to start by replacing as many mainline flights into and out of LAX with Horizon and Skywest, and then eventually retreat to Seattle.

This......

I also saw that JB is gonna start a SAN-EWR

So are we once we figure out how to get some drop tanks on the E175

Well there's a whole new grim reality for "flyover country"

JetBlue in LAX does not affect Alaska Airlines
at all. We dont haul their passenger demographic. LAX eastbound is not now and never has been an important part of Alaska’s playbook. We haul mostly leisure travelers that can’t quite stomach the Spirit/Frontier Zoo and who consider assigned seating important. The wind-down from the Virgin America flying out of LAX is just about complete. As the Airbus is removed from LAX the pilot base will get smaller as they have no plans to replace those airframes...So again: Not at all

First the Deltoids, then the funny sharks on the wall from the Texas Mustard Rockets, now the the floating blue turds flying to Reno. Might as well hang up the cleats kids.

Sounds like Alaska has the exact same flying demographic as jetblue. You can be with 100 percent certainty that flying to Hawaii for jetblue is a near term reality too. After that would not surprise me to see a summer flight to Anchorage either. I think of all the airlines, this move hurts Alaska the most.

this was the exact reason Alaska overpaid for virgin. Just took a pandemic to open gate space.