Yes, to the public.

I think the actual employees in the safety video came across better than the pro's in the old VX vid.

I was cringing when I saw the commercial. After a dozen or so people told me they booked tickets due to the commercial I changed my mind about it. I guess I wouldn’t be very good in marketing.


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I would cringe as a passenger on VX when their safety video would come on. I remember putting my headphones on and turning the music up, my music, to drown out the safety video. God it was horrible

I got good vibes, and everybody (non-aviation) who I talked to about seemed to like it. Like I said, it was targeted at customers.

Lighten up. It was modern and appropriately marketed to their paying customers.

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Especially the baby rap breakdown. Still makes me cringe randomly while I’m sitting in traffic.

I was a paying customer. Still sucked and cringeworthy

Those commercials were definitely funny and creative. The ironic and sad thing about those advertisements is that Alaska has become the airline they were making fun of.

https://youtu.be/uSiibkSBTME

I remember watching those Alaska Airlines commercials during indoc many moons ago. Sadly, airlines have to choose between being cool & hip and dying or cheap out and surviving. It's just the nature of this business and race to the bottom.