A little Trivia on FedEx
07-11-2006, 04:39 AM
#12
Chief Jeppesen Updater
Joined APC: Oct 2005
Position: Executive Transport Driver
Posts: 3,080
My understanding (as related to me by a former FedEx manager) is that when FedEx underwent their rebranding from Federal Express, they utilized several different sources to come up with new logos.
One of those sources was a class of marketing students at the University of Memphis. Apparently they were the ones to create the logo/branding that was finally accepted. FedEx and the university have created an ongoing relationship in the years since.
That's what I've been told... can't confirm it 100%, but I think it's a cool story.
One of those sources was a class of marketing students at the University of Memphis. Apparently they were the ones to create the logo/branding that was finally accepted. FedEx and the university have created an ongoing relationship in the years since.
That's what I've been told... can't confirm it 100%, but I think it's a cool story.
07-11-2006, 10:35 AM
#14
Gets Weekends Off
Joined APC: Apr 2006
Position: 767 CA
Posts: 1,876
Somewhere out in internet world there is a whole webpage on the subject. I ran into it a long time ago just surfing Fedex stuff. If I find it I'll post it. I think I googled Fedex and after about 1000 links I found it. (I was really bored on a hub turn)
07-11-2006, 10:59 AM
#15
...Whatever It Is!
Joined APC: Jul 2006
Posts: 4,680
Originally Posted by FlyerJosh
My understanding (as related to me by a former FedEx manager) is that when FedEx underwent their rebranding from Federal Express, they utilized several different sources to come up with new logos.
One of those sources was a class of marketing students at the University of Memphis. Apparently they were the ones to create the logo/branding that was finally accepted. FedEx and the university have created an ongoing relationship in the years since.
That's what I've been told... can't confirm it 100%, but I think it's a cool story.
One of those sources was a class of marketing students at the University of Memphis. Apparently they were the ones to create the logo/branding that was finally accepted. FedEx and the university have created an ongoing relationship in the years since.
That's what I've been told... can't confirm it 100%, but I think it's a cool story.
http://www.leadercreative.com/2005v3x1280/page.html#
http://www.thesneeze.com/mt-archives...fedex_logo.php
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