Need creative ideas
03-14-2016, 06:09 AM
#1
New Hire
Thread Starter
Joined APC: Mar 2016
Posts: 2
Need creative ideas
I'm looking for any creative ideas on how to best promote a new real estate development on the island of Exuma to charter clients.
Will charter companies allow brochures on the planes? in the FBOs?
Has your company ever partnered with another company to fly people in to preview/sell a product or service?
Do you have any influence on where your clients want to travel to?
Do you ever see advertising opportunities in the FBOs?
My goal is to get people to Exuma and fill your seats. Any great ideas on how to do that?
Thanks in advance!
Will charter companies allow brochures on the planes? in the FBOs?
Has your company ever partnered with another company to fly people in to preview/sell a product or service?
Do you have any influence on where your clients want to travel to?
Do you ever see advertising opportunities in the FBOs?
My goal is to get people to Exuma and fill your seats. Any great ideas on how to do that?
Thanks in advance!
03-14-2016, 06:51 AM
#2
Gets Weekends Off
Joined APC: May 2012
Posts: 400
Originally Posted by airieb
I'm looking for any creative ideas on how to best promote a new real estate development on the island of Exuma to charter clients.
Will charter companies allow brochures on the planes? No. Frankly, it is a bad idea for a charter operator to allow advertising in their airplanes as it would be in poor taste. Charter customers are not only paying for transportation, they pay for privacy and this includes not getting hounded by advertising such as some cheesy real estate brochure. You see ads in a city bus, not a limo. You see ads on a subway, not a chartered train.You get a pitch for a Delta Skymiles credit card on Delta, but nobody is pitching credit cards on a Citation or King Air
in the FBOs? Maybe, but many charter companies are owned independently of FBO's
Has your company ever partnered with another company to fly people in to preview/sell a product or service? No. I seriously doubt a charter company would partner with a real estate firm for a chance to gain customers that might buy real estate. If you want to jet potential buyers to showings, then 100% of the cost to charter an aircraft will (and should) be on the real estate firm.
Do you have any influence on where your clients want to travel to? Other than if the limitations of the airplane prevent flying to a certain airport (i.e., runway too short), no.
Do you ever see advertising opportunities in the FBOs? You would be pretty much limited to placing brochures, if that.
My goal is to get people to Exuma and fill your seats. Any great ideas on how to do that? You pay for the charter as if you're just another charter customer. No charter company will share the risk that your clients will buy. FYI, most charter companies couldn't care less about "filling seats". They sell use of the whole airplane based on time and/or mileage, not the seats. So, it makes no difference if the seats are filled with people or if some eccentric wealthy person charters a Gulfstream to transport their pet hamster.
Thanks in advance!
Will charter companies allow brochures on the planes? No. Frankly, it is a bad idea for a charter operator to allow advertising in their airplanes as it would be in poor taste. Charter customers are not only paying for transportation, they pay for privacy and this includes not getting hounded by advertising such as some cheesy real estate brochure. You see ads in a city bus, not a limo. You see ads on a subway, not a chartered train.You get a pitch for a Delta Skymiles credit card on Delta, but nobody is pitching credit cards on a Citation or King Air
in the FBOs? Maybe, but many charter companies are owned independently of FBO's
Has your company ever partnered with another company to fly people in to preview/sell a product or service? No. I seriously doubt a charter company would partner with a real estate firm for a chance to gain customers that might buy real estate. If you want to jet potential buyers to showings, then 100% of the cost to charter an aircraft will (and should) be on the real estate firm.
Do you have any influence on where your clients want to travel to? Other than if the limitations of the airplane prevent flying to a certain airport (i.e., runway too short), no.
Do you ever see advertising opportunities in the FBOs? You would be pretty much limited to placing brochures, if that.
My goal is to get people to Exuma and fill your seats. Any great ideas on how to do that? You pay for the charter as if you're just another charter customer. No charter company will share the risk that your clients will buy. FYI, most charter companies couldn't care less about "filling seats". They sell use of the whole airplane based on time and/or mileage, not the seats. So, it makes no difference if the seats are filled with people or if some eccentric wealthy person charters a Gulfstream to transport their pet hamster.
Thanks in advance!
Last edited by Ludicrous Speed; 03-14-2016 at 07:27 AM.
03-15-2016, 05:50 AM
#3
New Hire
Thread Starter
Joined APC: Mar 2016
Posts: 2
Interesting information and thank you. I toyed with the idea of paying for the charter but our target market is wealthy and offering discounts or paying for their flight isn't something we felt was worth while. It's exposure and awareness that we are looking for. The island will sell itself. We just need to inform the masses that it exists and generate the interest in a visit. Perhaps advertising is the best way to go for us. Thanks.
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