Congrats, we're the new Bud Light
 

Looks like they finally took the DEI nonsense too far. Already talk of boycotts. Comments on Delta's social media feeds sure are ugly today.

https://twitter.com/robbystarbuck/status/1745844894239752349/photo/
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Bad news for Delta. Are we about to become the next Bud Light?

shockingly, ABinbev has recovered as the stupid rage has been forgotten.

https://i.ibb.co/vck90r2/IMG-5956.jpg

How do we know that's a pic of a Delta com? And who cares about this guy anyway?

Look at that Twitter history. It’s just a rage bait account. It’s meaningless

Bud Light's typical customer is a very different demographic than Delta's. We fly relatively wealthy people from one major city to another. High-income earners in urban locations (yes, even in the south) are generally more accepting of left-leaning political beliefs. And they are far less likely to follow right-wing fear-mongering twitter feeds or watch Fox News, so odds are most won't see that tweet. And if they do, they might be like me and not care enough to find out if it's even accurate or made up.

I actually found the document on Deltanet. This is a complete misrepresentaion of the guidance.

"communications teams follow the AP standard of lowercasing "white," similar to brown, in formal communications"

$395 million in lost US sales is a recovery? Competition saw 50% sale increases in the same Beer category is a recovery? CEO claiming, listen to this, 40% of drinkers who boycotted Bud Light might be coming back is a recovery? That’s a hilariously sad claim to brag about to investors. But yeah sure the stock down almost 40% in 5 years has recovered and everyone has forgotten lmao.

Except Bud Lights key demo was the exact crowd they insulted by doubling down on the "frat" comment. The brand has been in free fall for half a decade anyway. For the record, this fiasco alienated both the left and the right. Most people were switching to beer alternatives anyways. This just posted it over the edge.

Delta's key demo is not the anti-cancel culture cancel culture low IQ crowd. Delta has put out BLM pins and sponsored pride parades and they are still a very strong and profitable brand. The dummies on Twitter would love to have fake influence but it'll be old news in a few weeks

Why would it be appropriate to menton race in internal correspondence to begin with?

marketing team dealing with sales demographics and strategies, compliance documents, HR complaint reports, and probably dozens of other reasons in a corporation this size