dracir1

Agreed.

The airline business is no different than any other. Fast food has to come up w/ different food items to entice new customers and stay competitive. Tons of advertisements from lawyers stating how much more $ they'll get people in a case. There's always a need to be offering better, faster, more luxurious - even among discount businesses.

BB is supposed to be a business/marketing guy. I'm pretty sure he knows this. I'd expect that once he and Indigo are done purposefully sabotaging this company, things will improve.

Aero1900

But the recession hasn't hit and money isn't tight.

The unemployment rate is at a historic low. Wages are up, people are spending. Big time. You see how much people were willing to spend on Taylor Swift tickets!?!

The economy is always transforming but right now folks are dropping coin. Frontier and Spirit aren't catching any people who are looking to save and ride on us instead of the big guys

JulesWinfield

Inflation has crushed the ULCC customer.

F9HaikuGuru

can someone explain
purposeful sabotaging
who it benefits

monkeyboy511

Operating in the equity market comes with tremendous responsibility and significantly increased expenses and stress compared to privately held companies who are not bound by stringent SEC transparency and performance requirements. The secondary market has not been kind to ULCC. Investors are leary about ULCC, hence the "hold" recommendation. Of greater import, privately held companies often have two (2) sets of books; One (1) for the CPA's and one (1) for every other schmuck to see. Can't do that with publicly held companies without the risk of facing federal prison. In response to your question In Re: "Sabotaging", there are those who employ the strategy of deliberatly making business decisions which will knowingly drive the stock price down making it very attractive for the executive team to buy back shares of stock at a tremendous discount, effectively taking control of the company, eliminate draconian accounting costs, brutal auditing and reporting as well as forecasting requirements (pro forma). The new majority shareholder(s) answer only to themselves, not the SEC, not the public sector, and certainly not our Negotiating Committee. So, why not drive the price down, then buy it back at tremendous discount? Now they have all the control, including control over the balance sheet, income statement, and statement of cash flows. You will only see what they want you to see - cooked books or not. Great for negotiating and even better for managing excessive corporate taxes levied by our current administration in the White House. They stand to make millions. Again, this isn't Franke's first time at the rodeo. He's a brilliant strategist who can move markets with a single memo. You don't think he has a plan? He didn't get to where he is by luck. If Franke tells BB to poop green, BB will eat spinach for a month.

TurboFanMan

Looks like this is going to drag out even longer. Spirt and JetBlue have filed appeal.
Can’t get the link to work. Sorry