Fuel Hedges Save Southwest
#12
Line Holder
Joined APC: Jan 2006
Position: Pilot
Posts: 40
It is a mistake to say that fuel hedges "saved" SWA. The fuel hedges are permitting SWA to grow into exisiting and new markets with aggressive and consistent low fares making it difficult or expensive for the competition to defend. Without the fuel hedges, SWA would have higher fares to cover costs and been quite profitable, though having a less easy time growing other and new markets. They are using their present fuel hedges to establish and build their market. The fuel hedges didn't come for free either, SWA paid a lot of money for themplus there are tax angles. In summary, SWA would still have been profitable without the fuel hedges using a different strategy.
#13
Ryane,
I don't know if Comcast is a good pick or a bad one, but I wouldn't count on every household in America subscribing to digital cable. The FCC may require the television signal to be digital, however converter boxes are available to users for about $50 that will convert the digital signal to analog for use on standard televisions. Also I'm sure the price on these boxes will drop as more people buy them.
I don't know if Comcast is a good pick or a bad one, but I wouldn't count on every household in America subscribing to digital cable. The FCC may require the television signal to be digital, however converter boxes are available to users for about $50 that will convert the digital signal to analog for use on standard televisions. Also I'm sure the price on these boxes will drop as more people buy them.
#14
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