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Old 05-13-2012, 12:44 PM   #1  
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Joined APC: May 2012
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Default Marketing Question

Friend of mine just passed his 135 ride for a small operator putting their Seneca back online in SE Florida. He wanted me to ask around for any advice on marketing aside from the website they built, social media they are using etc.

I can't think of a better place to ask than APC. So fire some good ideas at me if you have any and want to share!

D
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Old 07-11-2012, 09:59 AM   #2  
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Is the Seneca the only machine on the cert?
What worked for a company I once worked for was knocking on the office doors downtown with a brochure and asking if they thought about what chartering could do for them. He had 2 Navajos. This was in the midwest and within 2 hours of large business centers at CGX,TEB,CPS,ATL etc. Plant the seed that they can go from their closest airport SUA/FXE/PBI to TLH/CRG and back in one day, 2 or 3 people, no TSA, no body cavity searches. Most business people react positively to things that make their lives easier.
Consider offering 1 or .5 hour free to first time customers with the purchase of at least 1 hour.
Give away 2 hours as a prize in some kind of fund raiser/raffle. This usually gets you loads of free advertising by the sponsor.
All the best.
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Old 07-11-2012, 10:10 AM   #3  
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I just thought organ flying is an option. I don't know how you get on the list of companies that get called. Possibly contact hospitals or organ donation groups. I've seen Bonanzas fly eyes and other body parts that have a longer "shelf life."
I know this sounds goulish but I also believe you can fit a casket in a PA-34. Contact funeral homes and find out if there is a need for this.
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