My best friends a 700 driver there, he claims this re-branding has to do with you guys acquiring Comair

No announcement of any kind. Straight from BH. New image and discussion of our vision for the future. Don't expect any news other than here is our new logo......

That's just not nice...

I feel ripped off.

From what I hear, it's "Atlantic Southeast." No more "airlines" or "ASA."

I don't really see the difference. Maybe we'll get some Bad A. uniforms like Virgin America...

I can't see them placing another order for new wings and hat emblems, especially after just replacing the "delta connection wings." Who knows?

Supposedly at lot of the customers at southern stations where ASA used to always be late still think of ASA's old performance when they hear ASA. The rebranding is apparently an effort to deal with that.

Simple. Stock was going up strong as all other stocks were tanking. Only at the very end of the session did it dip down a little. I think you mean "intra-day" also.

She needs to go. Seriously. I had to fly with her once way back when

Intraday yes. Still closed down. Don't think it is a big deal.

So, is it only rebranding or is there anything else?

The website totally changed fwiw