The Man Behind The FedEx Logo
10-11-2008, 06:55 PM
#1
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The Man Behind The FedEx Logo
Recently, I have become very interested in branding and advertising. It all started with hearing a radio ad from one of my clients. So, typical of me, I began researching all over the place and it was inevitable that I would come to the FedEx logo. Thought I'd share this interview with the man behind the arrow.
The Sneeze - Half zine. Half blog. Half not good with fractions.
The Sneeze - Half zine. Half blog. Half not good with fractions.
10-11-2008, 09:45 PM
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Originally Posted by vagabond
Recently, I have become very interested in branding and advertising. It all started with hearing a radio ad from one of my clients. So, typical of me, I began researching all over the place and it was inevitable that I would come to the FedEx logo. Thought I'd share this interview with the man behind the arrow.
The Sneeze - Half zine. Half blog. Half not good with fractions.
The Sneeze - Half zine. Half blog. Half not good with fractions.
10-11-2008, 11:53 PM
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Quote:
I thought so too ... Dockweiler maybe? Got a good laugh out of it. When I think of sand dunes I think of Yuma. Don't think even an advertising guy could get that far off course, at least in a simulator. Good thing he stuck to his day job - he's obviously superb at it.
Thanks for posting the interview. Very interesting.
BOYCAPTAIN
sand dunes at LAX????...
11Fan
Maybe he was talking about the dunes approaching on 6 or 7.
sand dunes at LAX????...
11Fan
Maybe he was talking about the dunes approaching on 6 or 7.
I thought so too ... Dockweiler maybe? Got a good laugh out of it. When I think of sand dunes I think of Yuma. Don't think even an advertising guy could get that far off course, at least in a simulator. Good thing he stuck to his day job - he's obviously superb at it.
Thanks for posting the interview. Very interesting.
10-12-2008, 11:17 AM
#7
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Originally Posted by ⌐ AV8OR WANNABE
Until a few years ago I never saw the "arrow" - that's until I read this article (or maybe another one where he was explaining the logo). Now, the arrow is the first thing I see when I see the Fedex logo...
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