Historically Federal Express was THE company that started the trend of humor in commercials. The beginning ones were fantastic. At our Falcon training center, they had a kiosk which held a TV and some sort of tape machine. You could pull up a chair, press the "Start" button, and watch almost every FedEx commercial ever made. They were fantastic.

During the same time, the UPS commercials were, well, just dull. Actually they were not so much dull, as they were just like most other companies commercials of the time. Perhaps just getting their name across, but really, very dull.

These new white board commercials, from my perspective anyway, are a giant step forward for your company, because it shows that someone there, has a sense of humor, which has traditionally been lacking at Big Brown. I think they are really very good, and perhaps are just a stepping stone (commercial wise) to better and better commercials to come in the future.

Anyway, just my take.

JJ

 

I rest my case.

JJ

 

No, I think Wendy's started it, not FedEx.

 

Not even close! The "Where's the beef" advertisement came out in January of 1984, almost 12 years after FedEx started to do business. There were tons of great FedEx commercials before that.

JJ

 

I can't find this commercial right now but it's somewhere in the media archives - a UPS commercial that shows the captain greeting his 'passengers' on the intercom right after they've arrived at the gate. His FO and FE are both rolling their eyes while he's speaking to his 'passengers' then the camera slowly moves back to shows the boxes in the back of the airplane. I thought it was a funny commercial (mid 90s I think?)

Otherwise I agree with you, I really wish we had more funny commercials - after all those are the ones people remember!

 

YES! Bring him over, tell him the grass is... more brown over here...

 

i agree, the whiteboard is complete waste of money. ups has so much potential to better market their products. the average consumer will only focus on his drawings and not what he is saying.

 

Well, it's got you guys on here talking about it. Like it or not, that's kind of the point.

 

I like them, too. They don't have to remember what the guy says or draws, just the big UPS at the end. I'd like to see more FDX commercials, but with a slant. Attack ads are proven to work in presidential campaigns. It's time to "take the gloves off" and start attacking that hippie artist guy! Mock him, ridicule him, examine his friends, co-workers, background, dig up the dirt! C'mon, Fedex advertising guys!

 

Something else to consider, the whiteboard commercials are probably much cheaper to make than some of the FDX commercials.