UPS - Whiteboard?

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12-08-2008 | 05:52 PM

magic rat

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UPS - Whiteboard?

Is it me or am I the only one who thinks that UPS' 'Whiteboard' advertising campaign is STOOOOO-PID!!!!

I mean, c'mon....if I was looking for a shipping company, what part of that advertisement makes me go, "Hmm, that hippie loser has a point, his presentation on that whiteboard makes sense...I think I'll ship UPS now!"

PUH-LEASE....

12-08-2008 | 06:04 PM

nightfreight

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Be careful, some UPS guys will start blaming the "white board guy" for blowing the DHL deal..

12-08-2008 | 06:08 PM

TipTip35

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Quote:

Originally Posted by magic rat

I'm certainly not a marketing or advertising expert but I think a large part of marketing is just getting people's attention and getting you name out there over and over. Humor and other random methods are frequently used. Do you think FedEx's commercials (the guy who cant find some country on the map or the guy drinking/spilling an entire pot of coffee on himself) are smarter or effectively making people go to FDX ?

I may be in the minority but I kinda like the whiteboard commercials. They're not funny but its different

12-08-2008 | 06:18 PM

⌐ AV8OR WANNABE

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Quote:

Originally Posted by TipTip35

... I may be in the minority but I kinda like the whiteboard commercials. They're not funny but its different

I too am in that minority who likes those commercials. I wish we had 'funny' commercials like purple always comes up with but overall I think whiteboard commercials are pretty cool.

12-08-2008 | 06:42 PM

NightFR8Pilot

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From: A300 Capt.

Chalk up another in the "like" column for me. Two if you want to count the wife. They're just different enough to be memorable, and are creative and informative to boot. What more would you want in an advertising campaign?

Last edited by NightFR8Pilot; 12-08-2008 at 07:17 PM.