I just put my MBA cap on. So why does Fred need the free advertising?

Because it is FREE:)

You've got an MBA? Maybe you can get your money back!:p

Why would I want my money back?

Most MBA's would assume that free positive advertising is good.

Well, by now everyone knows the FEDEX story. And then you have the opportunity cost of Fedex making Fred's time and others available for the video.

Would your MBA hat not want to take a swipe at the rogue driver on youtube?

If you have to ask....

I have a lot of respect for Mr. Smith and I loved at the end how he talked about Family/Friends being more important then any job. I've only been at FedEx for a little over 5 years, but I know this is instilled in the culture. I've had two family incidents during that time and FedEx went out of their way to help. Not many companies will say...we won't call you, you call us when things are better, take care of what you need to take care of and we hope to see you back at work soon. Great company and I'm very proud to be a part of it all.

then

Hey Mav, You got the number of that truck-driving school? Because if you don't understand the value of FREE, Positive publicity, then perhaps you need a refresher course, or truck-driving school.

JJ