07-17-2011In case you didn't get it, JetBlue is backing out of the LAX expansion slated to begin later this month.
Quote:
Dear Crewmembers,
Today we announced our decision to suspend the start-up of service to Los Angeles International Airport. We had originally planned to begin LAX-JFK and LAX-BOS May 21, but the actual decision to start serving LAX was made last December, when fuel was $2.72 per gallon. Since then, fuel has gone up 78 cents, to $3.50 per gallon.
As a new market, it is vital that we attract new Customers through low fares. Even with fuel at $2.72, we had a solid marketing plan and we were willing to invest in this route for the first year in order to establish market presence and send all airlines flying in this corridor a clear message that JetBlue is the airline of choice for Southern California Customers.
Dear Crewmembers,
Today we announced our decision to suspend the start-up of service to Los Angeles International Airport. We had originally planned to begin LAX-JFK and LAX-BOS May 21, but the actual decision to start serving LAX was made last December, when fuel was $2.72 per gallon. Since then, fuel has gone up 78 cents, to $3.50 per gallon.
As a new market, it is vital that we attract new Customers through low fares. Even with fuel at $2.72, we had a solid marketing plan and we were willing to invest in this route for the first year in order to establish market presence and send all airlines flying in this corridor a clear message that JetBlue is the airline of choice for Southern California Customers.
