Goodbye LAX, Hello LAX, Goodbye LAX
#1
Gets Weekends Off
Thread Starter
Joined APC: Jul 2007
Position: 320 F/O
Posts: 168
Goodbye LAX, Hello LAX, Goodbye LAX
At least I kept my "Hello LAX" shirt.
In case you didn't get it, JetBlue is backing out of the LAX expansion slated to begin later this month.
In case you didn't get it, JetBlue is backing out of the LAX expansion slated to begin later this month.
Dear Crewmembers,
Today we announced our decision to suspend the start-up of service to Los Angeles International Airport. We had originally planned to begin LAX-JFK and LAX-BOS May 21, but the actual decision to start serving LAX was made last December, when fuel was $2.72 per gallon. Since then, fuel has gone up 78 cents, to $3.50 per gallon.
As a new market, it is vital that we attract new Customers through low fares. Even with fuel at $2.72, we had a solid marketing plan and we were willing to invest in this route for the first year in order to establish market presence and send all airlines flying in this corridor a clear message that JetBlue is the airline of choice for Southern California Customers.
Today we announced our decision to suspend the start-up of service to Los Angeles International Airport. We had originally planned to begin LAX-JFK and LAX-BOS May 21, but the actual decision to start serving LAX was made last December, when fuel was $2.72 per gallon. Since then, fuel has gone up 78 cents, to $3.50 per gallon.
As a new market, it is vital that we attract new Customers through low fares. Even with fuel at $2.72, we had a solid marketing plan and we were willing to invest in this route for the first year in order to establish market presence and send all airlines flying in this corridor a clear message that JetBlue is the airline of choice for Southern California Customers.
#4
Gets Weekends Off
Thread Starter
Joined APC: Jul 2007
Position: 320 F/O
Posts: 168
Actually, in a later portion of that message Barger talked about securing, "two seasonal slots" whatever that means...
Barger and Co. have been trying to crack the rules at LGB (i.e trying to get the E90 to use Commuter slots) seems unlikely considering SkyWest is seeing trouble getting the 75,250LB CR7 in under the 75k MTOW limit. At least that's the rumor I heard today, take it with a grain.
#7
Banned
Joined APC: May 2007
Posts: 698
In order to grow at LGB right now I think JetBlue will need to bite the bullet and use ExpressJet's XM radio ERJ-145's out of LGB for them as a feeder/codeshare. I just don't see the city of Long Beach relaxing those slot rules. Especially with the GA at LGB fighting it at every step. I would normally say its good to keep your flying in-house, but unless Jetblue gets some airplanes under 75,000 lbs. why not make some extra money for themselves this way.
Last edited by tpersuit; 05-06-2008 at 01:01 PM.
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