The Spirit name may very well survive, but a lot of people have read into (or simply don’t understand) that filing. Indigo set up another holding company, “Top Gun”. In a nutshell there will be two mergers taking place. During the merger process Spirit will be merged with the Top Gun entity owned by Indigo. Indigo will then own both spirit and frontier. Both airlines will continue to operate independently during this time and Spirit will continue to operate under the name spirit (surviving brand) after it is merged with top gun. Ultimately Spirit/top gun will be merged with Frontier. What name will survive at that point is anyones guess. Who knows, it may be neither and we will rebrand under a completely new name. IMO it will be based on far more factors than just the fact that F9 will be 51.5%.

In short, spirit being the surviving brand when merged with top gun is referring to a step in the middle of the process. Not the final product.

 

Can anyone confirm that Tom Cruise and Val Kilmer will be on the board of directors for the Spirit/Top Gun merger?

 

That’s also just a giant rumor. Anthony Edwards, however, will be the chair.

 

Headquartered at Kansas City BBQ in downtown San Diego. We just need to find a workaround with these taxes down in California. Maybe start a new religion with Tom Cruise.

 

Spiritology?

 

no I’m pretty sure the last announcement was for Meg Ryan to be the chair

 

At this point I’d usually make a comment that I would be her chair and she could sit on me any day, but time and plastic surgery have not been on that fine lady’s list of best friends…

 

Im sure there will be a lot of testing and surveying going on in the next few months. Spirit is by far the better known brand, the question is how tarnished is the name

 

It’s definitely the better known. As for tarnished…? I don’t think it’s any worse off than Frontier. If I were a betting man, I would say it would be some iteration of the Frontier livery with the animals, but keeping the Spirit name. Basically like Continental did with UAL. Keep the Continental globe, but keep the UAL name.

I have absolutely no facts to back any of this up. It’s purely just a hunch on my part.

 

It’s okay...facts are irrelevant on APC.