Business travelers need reliability more than anything. Spirit’s lack of frequency between city pairs has always been a pain point.

Yeah the once a day, or only on Tue & Sat model only really works for leisure.

Full or "normal" airline service to a city is at least three daily flights. Maybe two on Tue and Sat.

NK hasn’t done that for a long time. Frequency is still lacking but it’s more like 2-3 times per day in most cases not 1-3 times per week. You’re thinking of F9 and Allegiant. Sounds like they might move back to some of this but I would have to imagine that would be on leisure routes only.

Crowded gate areas, uncouth gate agents and FAs, surrounded by low brow fellow passengers dressed ridiculously and using profanity are all pain points.

I know plenty who won’t fly us purely bc who they are surrounded be on the plane. People who have no idea how to act

Which is why you’ll never see business travel on us.

Simply, the he clientele Spirit is seeking won’t fly Spirit because its Spirit.

Spirit needs a new name, period. The name Spirit is always the punchline, right before the drum fill “ba dum dum”. Pinnacle Airlines changed their name to Endeavor after emerging from Chapter 11. Spirit needs to do the same. Sadly, we don’t even have the cash to slap a new name on a plane.

If an airline pilot who’s in touch with the industry can’t figure that out you can bet a passenger can’t. The airline just needs to go away, one way or another.

Carl Icahn will be glad to come in and save ya 😂 .

On average, I don’t notice a huge difference between AA and Spirit clientele. The only outlier is that there’s significantly more children on a leash at Spirit gates.

Dude, I've been saying this for (what feels like) years now. And you're the very first person to mention it on this entire forum; Spirit has got to ditch the name. I tried to warn Ted about this during the pandemic, but him and Bendo wouldn't listen. Cashing in on the brand name by saving money on customer service reps, will always be a negative ROI. Rolling meltdowns, fights breaking out, FAs sleeping on airplanes and general operational issues has led to passengers not willing to wager more on a Spirit ticket than they would at a roulette table. Which is why Ted always says "we're just not seeing the price resiliency we are hoping for." Ditch the name and rebrand, or spend a pile of money on showing the general public they won't be stranded for days at an unfamiliar airport. You hit the nail on the head Cinco.

Sincerely, Ted's Beard

Well you have seen both operations, so there is validity in what you say. Sure seems like Spirit passengers will run it up the "ghetto scale" pretty fast once things go bad.