Aside from power in the seats... pretty sure their seats have as much or more pitch... just no first class or “premium” seats.

Ours is just lipstick on the same pig.

As for the long legs, I’d be willing to bet SWA has more full loads of 5+hour flights than AS.

And it’s been free text, free TV, and free movies for a while now.

I stand corrected. SWA has free inflight entertainment, just as the others do.

SWA and Alaska have competed for years. For those of you who are naive to the airline industry, AS has always done incredibly well head to head against SWA. 5 years from now Alaska will be fine, SWA will be fine. SWA will be flying their mileage plan members to Hawaii, and Alaska will have only increased its presence in the islands during that same period. I remember idiots on this forum talking a year ago about AS losing a million a day... right. I think people think if we struggle, their silly dreams will come true and we will be bought. Guys it’s not going to happen, this is not Virgin America. This is one of the strongest airlines financially in the industry. This will only become more true over the next 5 years as we realize the synergies of the merger and transition to an all 737 fleet. We may not boast staggering growth over that period but this conservative company will secure profit margins that will keep it a vibrant independent player.

First class and premium is historically where most of the money is made and that’s true for all airlines on all fleets on all routes. I don’t understand the the “lipstick on a pig” remark. Are you saying the 737 is the pig, because spoiler alert, SWA...we’ll, you know. Is our etops service and performance the pig? AS has had a stable and growing HI market for over a decade now. So I’m curious how exactly, by improving our product in terms of comfort and availability, we’re just masking an underlying problem and what that problem is?

But no seatback video, and no electrical outlets, so that’s a long time for people to watch their phone/tablet/laptop. And no food, unless there’s something in the works.

Oh ffs, did SWA turn you down after you scored the highest on their interview, too? If it ain’t Alaska or Boeing then it must be a sham? You’re making yourself look like an idiot. The Hawaii routes they did the ETOPS cert for. You know that, but you’re always here with some cutesy quip instead of anything of substance.

Meh. SWA will get some market share. But there are plenty of folks who will stick with the airlines they normally fly for mileage.

Certain budget travelers will always gravitate to SWA (or worse), but many folks lose their enthusiasm as the stage length increases.

My wife LUVES SWA, but she mostly travels 1-2 hours. Going to the east coast she'll spring for a full-service airline.

Alaska has never competed in my 20 years. They run in, pluck low hanging fruit and run away. More than 50% of our California/Hawaii load factor is pac nw pax doing a 1 stop. SWA will dig into the other part of our load factor out of California

The reference is in regards to our product vs theirs. It’s pretty much the same exact thing with a couple of fancy (lipstick) items... on the same old 737 (the pig).

That was in response to a prior poster commenting about seats or options being different. Aside from FC and premium it’s the same thing.

Wow. Just.....wow. I'd love to fly with you if I was a pilot that came from a company that sold itself without any input from me or any of the pilot group. I'd really like flying with you. Not.
Come to think of it, if I was AS straight from the start, It would be like being on day 9 with you on the second day. Do you ever self-reflect?