It's a very well written and accurate article though.

I agree, not bad. But his career at the Washington Post is now toast.

Haha. They quoted an anonymous user on a public message board as a source employee...

Since most everything shipped by Amazon is in Amazon labeled boxes, it would be kinda hard to keep secret who "Aerosmith" is.

Yeah but he identified the source and said the person claims to be from Amazon-

"October, somebody claiming to work for Amazon posted on a pilot forum saying the company is working on a secretive air delivery operation––the next step toward replacing UPS and other shipping partners with a homegrown solution."

Totally accurate reporting!

ATI???????

"Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions."

And if there really are non-disclosure agreements involved the starter of this threads at Amazon may be as well.

Maybe somebody can draw pictures for a slow learner then because I just don’t see it. By any GAAP measure, direct comparison FedEx v. Amazon reveals why Aerosmith is an ongoing concept of interest for what is now America’s highest- market cap-retailer, makes perfect sense. They want; they must, attack their biggest expense hurdle. Yet fulfillment, at its heart, turns on delivering each tangible good here to there, yes? Beyond software development, beyond even the most advanced drawing board automated processes & warehouse tech, there stands old school transportation Sir. There stands labor. Welcome to the doghouse Bezer…good luck.