New Livery
#43
Line Holder
Joined: Apr 2010
Posts: 740
Likes: 19
Wisest? Pretty subjective. This overall last few years of rebranding being a good idea, vs the cost? Heck yes. This seems to be a very good direction overall IMO - not perfect but aiming in the right direction.
#45
#46
Line Holder
Joined: Oct 2014
Posts: 718
Likes: 17
It was absolutely necessary. Not only was the old look dated, but a fresh start was needed to move past all the PR of the past year and a half. Though, by reading the comments you’d think pilots should be entitled to the entire marketing budget.
#49
Banned
Joined: Dec 2009
Posts: 3,655
Likes: 0
From: Narrow/Left Wide/Right
At least this job looks like someone put some thought into it.
At one point right before BK, Delta had planes in at least three different branding configurations, maybe even four if you counted "sky team" as well.
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