Change in Livery
12-16-2013, 05:19 PM
#12
Gets Weekends Off
Joined APC: Feb 2006
Position: CRJ, A320
Posts: 240
The old polished airframe with the AA on the tail will always be my favorite but since the planes have to be painted the one with the flag is much better then the other one. The other one is two different logos on one plane....makes no sense. And now that I've seen the new a lot it's grown on me. Definitely stands out and is unique. Could be worse...we could have the UA/CAL one
12-16-2013, 06:43 PM
#15
Banned
Joined APC: Feb 2007
Position: Delta Gear Slinger
Posts: 415
My marketing background suggests the proposed tail is a horrendous identity crisis. New logo on the fuselage and old logo on the tail. Bad for consumer brand recognition.
I don't have a dog in the fight, but my vote would be on the current flag option.
I don't have a dog in the fight, but my vote would be on the current flag option.
12-16-2013, 06:57 PM
#16
Gets Weekends Off
Joined APC: Jun 2010
Posts: 449
As thrilled as everyone is to have the ability to debate the great debate of what livery the airplanes should wear. This is a glimpse into the insight of the incoming management.
How much did Horton pay for the new marketing scheme/branding/livery? How much is US going to pay to come up with something new. From the looks of it. It was pretty much the cost of a sandwich for someone to photoshop the old AA onto the tail, and a bad job at that.
So instead of saying, we are going to make a mark and do this right, they come out with some cheesy deal, and everyone feels warm and giddy because they get to click to vote.
Wasn't the current US scheme hatched basically for free by someone at HQ with some extra time on their hands?
Shades of things to come...
How much did Horton pay for the new marketing scheme/branding/livery? How much is US going to pay to come up with something new. From the looks of it. It was pretty much the cost of a sandwich for someone to photoshop the old AA onto the tail, and a bad job at that.
So instead of saying, we are going to make a mark and do this right, they come out with some cheesy deal, and everyone feels warm and giddy because they get to click to vote.
Wasn't the current US scheme hatched basically for free by someone at HQ with some extra time on their hands?
Shades of things to come...
12-16-2013, 09:41 PM
#17
On Reserve
Joined APC: Nov 2013
Position: Busboy
Posts: 10
Originally Posted by crzipilot
As thrilled as everyone is to have the ability to debate the great debate of what livery the airplanes should wear. This is a glimpse into the insight of the incoming management.
How much did Horton pay for the new marketing scheme/branding/livery? How much is US going to pay to come up with something new. From the looks of it. It was pretty much the cost of a sandwich for someone to photoshop the old AA onto the tail, and a bad job at that.
So instead of saying, we are going to make a mark and do this right, they come out with some cheesy deal, and everyone feels warm and giddy because they get to click to vote.
Wasn't the current US scheme hatched basically for free by someone at HQ with some extra time on their hands?
Shades of things to come...
How much did Horton pay for the new marketing scheme/branding/livery? How much is US going to pay to come up with something new. From the looks of it. It was pretty much the cost of a sandwich for someone to photoshop the old AA onto the tail, and a bad job at that.
So instead of saying, we are going to make a mark and do this right, they come out with some cheesy deal, and everyone feels warm and giddy because they get to click to vote.
Wasn't the current US scheme hatched basically for free by someone at HQ with some extra time on their hands?
Shades of things to come...
12-17-2013, 02:50 AM
#18
Gets Weekends Off
Joined APC: Aug 2005
Posts: 3,707
new livery stinks. grows on you like mold. logo stinks. all those millions on a advertising agency just to get euro trash in gray. put up pictures of all oneworld members and look at the livery. AA's ad agency should be sued for using someone else s intellectual property. if you can call it that.
Go with the US livery.
Go with the US livery.
12-17-2013, 04:30 AM
#19
Gets Weekends Off
Joined APC: Nov 2006
Position: Bigg Bird!!
Posts: 599
If WE had a choice, a NEW livery from scratch. But given the current choice, I vote for the Classic tail. Cheaper to maintain and obvious brand recognition. Besides in a few years from now, when AA is making money, a whole different livery will most likely emerge.
In the mean time, get rid of that hideous CUBANA look alike tail!!
In the mean time, get rid of that hideous CUBANA look alike tail!!
12-17-2013, 04:45 AM
#20
Gets Weekends Off
Joined APC: Apr 2006
Position: MD-80 CA, Retired
Posts: 106
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