Single Breasted Jackets
03-13-2023 | 09:36 AM
#133
Line Holder
Joined: Oct 2007
Posts: 1,503
Likes: 2
From: Fairly local
Originally Posted by ancman;[url=tel:3606515
3606515[/url]]I saw him lecturing another bellhop about how unprofessional it is to not be wearing the hat, and how he knew the hat was a requirement when he applied.
He also mentioned that hotel management will start cracking down and firing employees at the already short-staffed hotel who aren’t wearing this “iconic” symbol.
He also mentioned that hotel management will start cracking down and firing employees at the already short-staffed hotel who aren’t wearing this “iconic” symbol.
03-14-2023 | 10:08 AM
#134
Line Holder
Joined: Jan 2019
Posts: 1,196
Likes: 28
03-14-2023 | 03:51 PM
#135
Gets Weekends Off
Joined: Oct 2015
Posts: 181
Likes: 0
So a customer is about to buy a $700 ticket for their trip and sees one priced at $699 (DL, DBJ and hat adorned pilots) and another ticket for $698 (OL, their pilots wearing no fancy hat or jacket). Guess which ticket gets sold.
I'll wear whatever's required but have no illusion it drives customer purchasing decisions.
I'll wear whatever's required but have no illusion it drives customer purchasing decisions.
03-14-2023 | 05:13 PM
#136
Line Holder
Joined: Jun 2015
Posts: 1,996
Likes: 177
So a customer is about to buy a $700 ticket for their trip and sees one priced at $699 (DL, DBJ and hat adorned pilots) and another ticket for $698 (OL, their pilots wearing no fancy hat or jacket). Guess which ticket gets sold.
I'll wear whatever's required but have no illusion it drives customer purchasing decisions.
I'll wear whatever's required but have no illusion it drives customer purchasing decisions.
It’s not the single line item, it’s part of the whole package which drives purchase decisions. The kind of customer we want is the one who is influenced by what we deem trivial uniform. Those same ones are influenced by the bamboo cutlery, personalized bag tags, parade sponsorships, sustainable fuel, etc. Yes, we are cheap airline pilots and trip over each other to pick up a nickel and happily brag on our steals at Costco. We wouldn’t be bamboozled paying full price for first class tickets or using the company card for full fare coach. I argue we don’t understand the uniform impact because we aren’t the customer influenced by it. (Other than microagression influence of headphones and backpacks on both shoulders which scream guard-meow). The managers are making the revenue premium on customers that will pay extra for the experience: empty middle seats during Covid, premium select, comfort+, free internet, tv screens with current content, nice new terminals like LAX, SLC, and LGA. It’s called product segmentation and (perceived) product differentiation on an otherwise commodity. We’ll happily take the family of 5 with crying babies that sit in the last row in basic economy, but the money is made on less price sensitive customers that spoil their fur babies with refrigerated dog food. The uniform isn’t the deal breaker- just like a car with 8 cup holders doesn’t tip the scale on one with only 7, rather it’s part of the whole calculus.
I agree, I am not influenced by the waitress wearing sweat pants serving chicken fingers. Good food is good food. But the customers with loose wallets want their waiter in a suit if they’re going to fork over a hefty bill.
03-14-2023 | 07:07 PM
#137
On Reserve
Joined: Jun 2012
Posts: 145
Likes: 1
This whole battle of uniform importance lives in the minds of deltoid pilots. You put way too much stock in NPS questions, as if the same questioned asked to a UA customer (How well dressed was your pilot?) would be terribly different. Passengers don't care that much about the nuance in buttons on your jacket, or your blazer color, etc.
Funny we have folks debating the dignity of our brand image, yet our corporate side has no problem outsourcing 1500+ daily flights to Skywest, Republic, EDV, (and historically several others) whose uniforms pieces include no hats, single breasted blazers, trench-coat, leather coat, sweater with epaulets, navy blue colors, different brass etc, all while being thanked for flying Delta. Guess what? Corporate not only knows most folks think they're still flying on Delta when they board that E175, they proactively try to blur the distinction. OBTW, I know our NPS on SKW is still very high, probably others too.
So yeah, If we switched buttons on our suit, or got a modern materials real coat option, etc, it would make an insignificant impact on our brand or bottom line. Most impactful in the minds of people who's identity is tied to their uniform.
Funny we have folks debating the dignity of our brand image, yet our corporate side has no problem outsourcing 1500+ daily flights to Skywest, Republic, EDV, (and historically several others) whose uniforms pieces include no hats, single breasted blazers, trench-coat, leather coat, sweater with epaulets, navy blue colors, different brass etc, all while being thanked for flying Delta. Guess what? Corporate not only knows most folks think they're still flying on Delta when they board that E175, they proactively try to blur the distinction. OBTW, I know our NPS on SKW is still very high, probably others too.
So yeah, If we switched buttons on our suit, or got a modern materials real coat option, etc, it would make an insignificant impact on our brand or bottom line. Most impactful in the minds of people who's identity is tied to their uniform.
...no no miss I'm not giving you a ticket. No. Ma'am I don't- no. Ma'am no. I'm not- no I'm not security. I don't know. Because ma'am I've never been here befo- no I'm a pilot. Yes a pilot. Of the plane, the airplane. Yes, I do. Ok have a nice day."
03-15-2023 | 02:45 AM
#138
Moderator
Joined: Sep 2011
Posts: 8,225
Likes: 1,193
I’m not hating, just want to share another opinion:
It’s not the single line item, it’s part of the whole package which drives purchase decisions. The kind of customer we want is the one who is influenced by what we deem trivial uniform. Those same ones are influenced by the bamboo cutlery, personalized bag tags, parade sponsorships, sustainable fuel, etc. Yes, we are cheap airline pilots and trip over each other to pick up a nickel and happily brag on our steals at Costco. We wouldn’t be bamboozled paying full price for first class tickets or using the company card for full fare coach. I argue we don’t understand the uniform impact because we aren’t the customer influenced by it. (Other than microagression influence of headphones and backpacks on both shoulders which scream guard-meow). The managers are making the revenue premium on customers that will pay extra for the experience: empty middle seats during Covid, premium select, comfort+, free internet, tv screens with current content, nice new terminals like LAX, SLC, and LGA. It’s called product segmentation and (perceived) product differentiation on an otherwise commodity. We’ll happily take the family of 5 with crying babies that sit in the last row in basic economy, but the money is made on less price sensitive customers that spoil their fur babies with refrigerated dog food. The uniform isn’t the deal breaker- just like a car with 8 cup holders doesn’t tip the scale on one with only 7, rather it’s part of the whole calculus.
I agree, I am not influenced by the waitress wearing sweat pants serving chicken fingers. Good food is good food. But the customers with loose wallets want their waiter in a suit if they’re going to fork over a hefty bill.
It’s not the single line item, it’s part of the whole package which drives purchase decisions. The kind of customer we want is the one who is influenced by what we deem trivial uniform. Those same ones are influenced by the bamboo cutlery, personalized bag tags, parade sponsorships, sustainable fuel, etc. Yes, we are cheap airline pilots and trip over each other to pick up a nickel and happily brag on our steals at Costco. We wouldn’t be bamboozled paying full price for first class tickets or using the company card for full fare coach. I argue we don’t understand the uniform impact because we aren’t the customer influenced by it. (Other than microagression influence of headphones and backpacks on both shoulders which scream guard-meow). The managers are making the revenue premium on customers that will pay extra for the experience: empty middle seats during Covid, premium select, comfort+, free internet, tv screens with current content, nice new terminals like LAX, SLC, and LGA. It’s called product segmentation and (perceived) product differentiation on an otherwise commodity. We’ll happily take the family of 5 with crying babies that sit in the last row in basic economy, but the money is made on less price sensitive customers that spoil their fur babies with refrigerated dog food. The uniform isn’t the deal breaker- just like a car with 8 cup holders doesn’t tip the scale on one with only 7, rather it’s part of the whole calculus.
I agree, I am not influenced by the waitress wearing sweat pants serving chicken fingers. Good food is good food. But the customers with loose wallets want their waiter in a suit if they’re going to fork over a hefty bill.
filler
03-15-2023 | 02:58 AM
#139
Gets Weekends Off
Joined: Dec 2006
Posts: 2,370
Likes: 0
From: 737 FO
So a customer is about to buy a $700 ticket for their trip and sees one priced at $699 (DL, DBJ and hat adorned pilots) and another ticket for $698 (OL, their pilots wearing no fancy hat or jacket). Guess which ticket gets sold.
I'll wear whatever's required but have no illusion it drives customer purchasing decisions.
I'll wear whatever's required but have no illusion it drives customer purchasing decisions.
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