Quote:
Originally Posted by Crown
If more businesses open and business travel returns, definitely a BOS 320 base.
BOS is one of the least dependant markets for that.
JetBlue ate Delta's lunch in BOS for over a decade precisely because they dominated leisure travel first. That got them the dominant marketshare and the business traffic followed. They went hard after the HVC's last with Mint. It was a brilliant stratedgy. Straight Outta Art Of War.
BOS is not the market where a few diamond medallions can pay for the whole flight and the rest of the cabin is an afterthought. To suceed in Boston we must go after high volume, fare sensitive leisure coach pax with less loyalty because BOS is a gold mine for revenue if you can win on that front. The business pax will only come after the fact once enough of a network is established.
IMO DL is almost there now anyway, especially once the buildup is fuly implimented. If the additional gate scenario comes to fruition (you gotta pay to play, that's just how it is there) DL could finally start nipping at the heels of JB for the first time in almost 15 years.
There's already way more than enough flying there for a base but they're hesitant because of marketing's constant deck shuffling with fleets. The 88 gone will help that a lot. I predict a BOS base announced sometime in 2022 possibly for 2023 opening.