southwest files to fly more international
#111
Line Holder
Joined: Nov 2013
Posts: 654
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From: 737CA
#112
Banned
Joined: Jun 2025
Posts: 26
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I think that's pilot urban legend stuff. It was the #1 destination out of CA that SWA didn't serve. Since SWA is the #1 airline in CA it made sense. Many SWA passengers would fly to a gateway on SWA and then connect on another carrier to Hawaii. ETOPS is very expensive. So it made sense to go all in. Using those assets partially is not economical through a efficiency point of view. I agree they went over their head. Since yields on the inter island were horrible and with system yields being horrible at SWA it was a drag on profitability. Unfortunately the real casualty wasn't SWA, it was Hawaiian. Since Hawaii flying is highly leisure, meaning yields are already low, it didn't take much to add all that capacity and turn the Hawaii flying into a money pit. Other than Spirit, Hawaiian was definitely on the trajectory of Ch 11. Alaska saw a opportunity to pick up some assets which to transform them. I think both of them combined will be a great company on the other side in a few years. Alaska has a great track record. Airlines number one competitive threat to each other is capacity. Flips the supply/demand issue upside down. Especially when you add capacity and their is no real demand increase like the inter island flying. Nobody wins. Maybe that was the intent. Don't know but management will never tell. Me thinks they went over their head because of the tweaking they had to do, aka reduce inter island and adding red eyes. Since the combined carrier of both HA and ALK will have huge market share in all the Hawaiian markets, SWA being a distant second, it will be just another place SWA serves. No more, no less.
https://www.cnbc.com/2019/12/12/sout...ts%20employees.
#113
On Reserve
Joined: Aug 2021
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#115
On Reserve
Joined: Aug 2021
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#117
that interview was for everybody to view and get an idea what is going on . It is hardly an inter office, memo or communication.
I am sure SWA would be happy for the Wall Street Journal to post the interview.
#118
Gets Weekends Off
Joined: Apr 2013
Posts: 4,587
Likes: 429
It also says nothing that hasn't been publicly shared multiple times.
#119
Line Holder
Joined: Aug 2015
Posts: 1,000
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See SWA Life Terms and Conditions (strictly prohibits distribution of the information posted to the Site), Code of Ethics, Guideline for Employees, and Social Media Policy. The Guideline for Employees document is the one document most pilots don't know about but should, as it's often citied in disciplinary actions.
#120
Gets Weekends Off
Joined: Apr 2013
Posts: 4,587
Likes: 429
While I agree there are no trade secrets in what was posted, I think you are playing with fire copying and pasting directly from an internal source.
See SWA Life Terms and Conditions (strictly prohibits distribution of the information posted to the Site), Code of Ethics, Guideline for Employees, and Social Media Policy. The Guideline for Employees document is the one document most pilots don't know about but should, as it's often citied in disciplinary actions.
See SWA Life Terms and Conditions (strictly prohibits distribution of the information posted to the Site), Code of Ethics, Guideline for Employees, and Social Media Policy. The Guideline for Employees document is the one document most pilots don't know about but should, as it's often citied in disciplinary actions.
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