Congrats, we're the new Bud Light

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01-14-2024, 10:54 AM

#11

Khantahr

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Joined APC: Jul 2023

Posts: 140

Quote:

Originally Posted by notEnuf

I actually found the document on Deltanet. This is a complete misrepresentaion of the guidance.

"communications teams follow the AP standard of lowercasing "white," similar to brown, in formal communications"

I also found it. It's not at all what the tweet claims, but then that doesn't make for good outrage.

01-14-2024, 10:54 AM

#12

notEnuf

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Joined APC: Mar 2015

Position: stake holder ir.delta.com

Posts: 10,033

Quote:

Originally Posted by GogglesPisano

Why would it be appropriate to menton race in internal correspondence to begin with?

I have no idea but now I know I'm not right handed, but rather my left hand is under represented in manually dexterous tasks.

01-14-2024, 11:11 AM

#13

interceptorpilo

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Joined APC: Sep 2017

Posts: 900

Quote:

Originally Posted by Khantahr

I also found it. It's not at all what the tweet claims, but then that doesn't make for good outrage.

I found it too. The document does say to capitalize Black but not brown or white. The style note does not have that reference, however. Either the “X” poster faked it or Delta changed it. It looks pretty legitimate based on the style note I found as in same type face, graphics etc. would be pretty easy to fake if you had the original document.

01-14-2024, 11:22 AM

#14

Khantahr

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Posts: 140

It also says why. Essentially, "Black" is a proper noun, "brown" and "white" aren't.

01-14-2024, 11:23 AM

#15

Red Forman

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Joined APC: Jan 2008

Position: Pilot

Posts: 2,625

Quote:

Originally Posted by LAXtoDEN

$395 million in lost US sales is a recovery? Competition saw 50% sale increases in the same Beer category is a recovery? CEO claiming, listen to this, 40% of drinkers who boycotted Bud Light might be coming back is a recovery? That’s a hilariously sad claim to brag about to investors. But yeah sure the stock down almost 40% in 5 years has recovered and everyone has forgotten lmao.

They don't even sell it at the big stores around where I live anymore.

01-14-2024, 11:28 AM

#16

hockeypilot44

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Joined APC: Jul 2008

Posts: 4,921

Quote:

Originally Posted by OOfff

shockingly, ABinbev has recovered as the stupid rage has been forgotten.

Bud Light has not recovered. The stock price might have but sales are still way down. It is still mocked as the trans beer at bars. Hardly anyone orders it anymore. Walk down Broadway street in Nashville. You won’t see anyone drinking it.

01-14-2024, 11:33 AM

#17

CBreezy

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Joined APC: Jul 2013

Posts: 10,067

Quote:

Originally Posted by hockeypilot44

Didn't you know? If you drink Bud Light, you become trans. Scary times

01-14-2024, 11:38 AM

#18

interceptorpilo

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Posts: 900

Quote:

Originally Posted by Khantahr

It also says why. Essentially, "Black" is a proper noun, "brown" and "white" aren't.

I don’t have a problem with capitalizing or not capitalizing but I don’t see in the document a reference to it being a proper noun but rather a formal ethnicity and thus the capitalization.