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United hires Dana Brooks Reinglass as first chief storyteller | PR Week

Winston

Won't be able to tell many stories if we can't get the wifi to reset.

Dave Fitzgerald

Shouldn't need to reset the WiFi...

757Driver

I'll bet the real "story" will be her amazingly high salary.

SpecialTracking

Think compensation.

awax

Yes, I'm certain hiring Sachi & Sachi every time the company wants to "tell a story" would be much less expensive. I'm happy to see the company is getting ahead of changes in the PR industry and bringing production in house.

It's funny how quick we are to criticize the company trying to improve internal communications but are silent on the crap infrastructure provided by ALPA.

ReadyRsv

Good to see the company making investments that will bring in new business.

baseball

Our company communicaitons don't require any window-dressing.

Strange...I didn't know Munoz believed in "engaging through story-telling." I wonder what other leadership styles embrace this philosophy..... Most folks don't have time to sit down and listen to a story. I know I don't even have time to read to my kids at night. It will get really inefficient if the employees start engaging managers through telling stories. Hope they got the time for this.

Our managers and leaders just need to give us straight talk, honest talk, and be accurate, brief, and clear. If the internal communications get dressed up, we will spend allot of time scratching and sniffing to figure out what management really wants to tell us.

ALPA is different. It's our union. They work for us. We can definitely tell ALPA what it needs to be doing.

UAL T38 Phlyer

You've got it wrong....this isn't about intra-company communication; its extra-company. It's to sway customers and investors.

If I read correctly, the woman heading this new division was a---or the---key player in promoting Oprah Winfrey.

Winfrey went from being "Who?" to arguably the most popular woman in America (amongst women), and I believe, the wealthiest woman in America.

Why?

Well, she's smart and business-savvy, but somehow she got most women in the US to care deeply about her and what she thought, eg, "Book of the Month," and/or highly respect her opinion.

If the new guru can do that with our customers (Hiding a free upgrade under the seats in coach?), and earn their loyalty and repeat business, then I think it may be money very well-spent.

People will listen to an interesting "story," but in today's high-tech gadget; low-tech owner world, they won't read an interesting---or even informative----article, even if it could alter the course of their life.

baseball

Yeah, I could be wrong the way I read it. I got out of it that this lady was going to help "within the company" as well.

Cool.. THX.