On point. Lol

and where is it you sit, in the CPO, HQ or recruiting?

At least I don't spend all of my valuable time letting a 22 year old get me all worked up ;)

There's not a chance in hell that Swayne's videos have a clear, meaningful impact on Envoy's ability to staff classes. If he did find a way to do that, he'd be rolling in it $$$... We all know how much these airlines spend on recruiting!

I do. Sometimes I’ll even let them wear my hat.

I don’t think you understand marketing or human psychology. He doesn’t have to say anything positive.

I have a friend back home who works at the airport and he showed me a picture from when Swayne was doing his walk around while my buddy was fueling the airplane. My buddy was all excited because Swayne is a celebrity to future and young aviators. Again, he doesn’t have to say anything positive. When young pilots start “regional shopping” a lot of them look up to Swayne and think Envoy must be pretty good if Swayne went there. Almost every pilot I know who is still building their time knows who Swayne Martin is. He’s an influence for Envoy whether he says positive things or not.

You’re also correct that it’s the unions job to get pay and QOL gains. But you can bet your arse if classes are still full (partly because of the Swayne influence) that even if you had Jimmy Hoffa negotiating for you... you guys are gonna get jack squat.

These videos cost Envoy little or nothing and they have a whole propaganda department (all those emails and pointless stuff on the home page) that probably just previews his stuff. He had 55K views on this video alone in a few days. If Envoy gets just five people, that is only .01% of his viewers. Granted many aren’t looking to fly for a regional, but even if only 1% are planning to fly for a regional and he influences 1% of those, that is the five people. Again, he doesn’t have to say anything positive about Envoy, but people will remember the company. And those are the millennial cadets Envoy is looking to hook.

Isnt this him at the UND?

Sure is.

The end of his videos (or beginning, I don’t care to watch them at all) do say Envoy. In marketing 101, subliminal programming like that is designed to at least get you THINKING about a company. That’s the first step, and it’s done automatically every time he posts a new video, intentional or not. It’s rather an excellent idea for recruitment as it keeps costs down, but as we all know right now it is not an ideal time to be posting these kinds of videos but I’d imagine he doesn’t really have a choice if he signed a partnership agreement.


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LeAVe SwAYnE AloNE He DoEsnT HeLP ThE ComPanY

I wouldn’t be surprised if Envoy even contacted him directly to apply. Like a shoe company seeking an endorserment from a popular athlete.